Shakespear said, "What's in a name?"
I said there is a lot!!! Would you enter a store which is called Resham, to buy cotton kurtas...or would you go to a cafe called BanarsiDas Tambuwale to have coffee? I guess not!!!! Name does help make a connection... add some jazz to things, shops, brands and so on and so forth!!!
A friend of mine, is planning a stint with enterprunership and needs some help from Chai Ki Dukaan readers... So what is needed from you is to suggest a name that captures the essence of the Indian handicrafts industry...colours, crafts, unexplored talent in rural India. For all you know, the name that you suggest might be a popular brand a few years down the line, and you get some amazing discounts on the stores which keep that brand!
So go ahead... suggest!!!