CARS and the ART of Ads

Saw this advert during a Program Management workshop recently! Had to search for it for a few minutes on youtube!



Some of the other absolutely phenomenal Car Ads that I remember watching are

Honda


And the super HOTT Mercedes SLS AMG advert...

Don't say TATA to TATA!

Why So Serious!!! This is the tagline of Honda that I did not like, because they have picked it up straight from Knight Rider! Now apparantly after someone buys a Honda, they would not be serious anymore! And rightly so, Honda cars are a pleasure to drive! smooth, silent, efficient, and so on!

On my way back home, last friday, I saw just the opposite... a gentlemen in his mid 30s, extremely serious while his driver was at the steering wheel of the brand new red Jazz! his discomfort and total lack of confidence was oozing out of all the windows of that otherwise comfortable car! I really wanted to ask him "Why so Serious?" , record it and send it to Honda!

All of that was beside the point though! The point here was that I was driving a 12000 kms old Indica Quadrajet! and was I pleasently surprised or was I?

The Quadrajet is a FIAT engine, and is expected to run extremely well, however that engine in the TATA body is making that car feel like a different animal on the road for sure! As soon as you rev up the engine beyond 2000 rpm, the car really transforms into a different avatar! The build quality is quite alright of the Indica, much better that the previous versions, though it still looks and feels very plastic as compared to cars in the similar category! AC is alright! Space is NICE, and the legroom at rear is very comfortable for 3 adults!

I was driving the fully loaded version which comes with a CD player and integrated bluetooth telephony system! it basically sucks though! I can do without it!

The ABS would come handy as the car seems to have a more than adequate amount of Body roll!

There is very little engine noise, thanks to the refined FIAT engine, and the throttle response is more than pleasing!

Let's come to a few thoughts keeping in perspective, the closest competition for this car! A fully loaded Swift VDI!

None of the two have a set of Alloys with the fully loaded version... Swift VDI has better build quality for sure, however that comes with a premium of about Rs. 70000 as compared to the Indica Quadrajet. Is it worth it? Not really sure till I drive a Swift VDI, but for now, the Indica Quadrajet seems to be a good value for money!

I also feel that things like

- Tachometer

- Digital Clock

- High mounted rear lamp

- Follow me home headlamps

- Delayed cabin lights

- Headlight on warning

and a few more! Don't see why these have to be included as "features" anymore in car brochures!

Things People Do...

I met a friend today and she showed me a 29 page greeting card that she had made for her husband on his 29th birthday... Every page different, with a different message, made differently, new colors, new message... Awesome stuff !!! God bless them both :)

A total of 10 days of effort!!! And every second worth it!!!

I told her if someone would do something like that for me, I would not even know how to react!!! Do i smile or say thank you! Or what do I do? And she just laughed!!!

I am still thinking about what the hell would I do if someone does this for me... I guess I would just go silent and would be dumbstruck!!!

Maybe I just don't know!!!

:)


And here is something more that someone must have done to make someone happy!!!!

Customise a HONDA CRV to PINK Color!!! I don’t think this is a HONDA Original color !!! NO WAY

Pink, by Aerosmith is one of my favourite songs EVER!!!

Pink it´s my new obsession
Pink it´s not even a question
Pink on the lips of your lover, ´cause
Pink is the love you discover
Pink as the bing on your cherry
Pink ´cause you are so very
Pink it´s the color of passion
`Cause today it just goes with the fashion
Pink it was love at first sight, yea
Pink when I turn out the light, and
Pink gets me high as a kite
And I think everything is going to be all right
No matter what we do tonight
You could be my flamingo
´Coz pink is the new kinda lingo
Pink like a deco umbrella
It´s kink - but you don´t ever tell her

But here someone has taken it literally I guess!!!

Phew!!!

Enjoy the pictures...